How candidates and political parties are using social media for electoral campaigning?

The idea of social media as a force-multiplier in politics has gained virality in our minds, especially in last four years. According to Datareportal’s Digital 2019: India report, 1 out of total population of 1.361 billion, around 41% i.e. 560 million Indians are active users of internet and total no. of active social media users […]

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