Elections | Digital spends on advertisements lack transparency

Like traditional campaign spending, there is an uneven level-playing field in the online spending space as well Since 2014, digital media platforms have become a ubiquitous part of Indian election campaigns. The use of social media for election campaigning intensified in the 2024 general elections with the rampant use of generative AI for campaign messaging. Today, […]

Continue reading


Emerging Trends in Electoral Behaviour: Why Money, Muscle Power Reign Supreme

The All India Survey on Governance Issues and Voting Behaviour 2018 released by ADR last year brought out some interesting findings. 36.67% of voters (out of more than 250,000 respondents) felt that people vote for candidates with criminal antecedents because they are unaware of his/her criminal records. 35.89% voters are also willing to vote for […]

Continue reading