In December 2015 the founder and Chief Executive of Facebook, Mark Zuckerberg, wrote passionately in The Times of India why it was important to give free access to internet. He was promoting the idea of ‘Free Basics’ launched by Facebook. It would give free access to basic internet services to all Indians. No charge would […]
In the run-up to the 2012 presidential elections in the United States, the Guardian newspaper published a story on how the Obama re-election communities. This style of micro-targeting was borrowed from the methods of marketing and advertising campaigns of successful consumer goods companies. This strategy was a phenomenal success. As the Guardian article said, if the […]