In December 2015 the founder and Chief Executive of Facebook, Mark Zuckerberg, wrote passionately in The Times of India why it was important to give free access to internet. He was promoting the idea of ‘Free Basics’ launched by Facebook. It would give free access to basic internet services to all Indians. No charge would […]
In the run-up to the 2012 presidential elections in the United States, the Guardian newspaper published a story on how the Obama re-election communities. This style of micro-targeting was borrowed from the methods of marketing and advertising campaigns of successful consumer goods companies. This strategy was a phenomenal success. As the Guardian article said, if the […]
General Elections 2014 marked social media platforms as a major tool to impact the dynamics of politics. It is no news that social media played a key role to spread fake news, hate speech, and paid news to mislead voters. Hence, prior to the Lok Sabha 2019, Election Commission of India (ECI), along with the […]
Today’s innovation becomes the norm for tomorrow. This can be rightly said about the social media’s role in election campaigning in India. During the 2014 Lok Sabha elections, political parties were exploring this medium for their campaign to influence ‘online’ voters through the virtual mass media. However, by the time for Lok Sabha 2019 election […]
The idea of social media as a force-multiplier in politics has gained virality in our minds, especially in last four years. According to Datareportal’s Digital 2019: India report, 1 out of total population of 1.361 billion, around 41% i.e. 560 million Indians are active users of internet and total no. of active social media users […]