Like traditional campaign spending, there is an uneven level-playing field in the online spending space as well Since 2014, digital media platforms have become a ubiquitous part of Indian election campaigns. The use of social media for election campaigning intensified in the 2024 general elections with the rampant use of generative AI for campaign messaging. Today, […]
The Election Commission recently mooted connecting electoral expense limits to population and inflation; but will that create a level playing field between rich and poor candidates? “Indian politicians start their legislative careers with a lie — the false spending returns they submit? – Atal Bihari Vajpayee” Achchhe din (Good days) are here for at least one category of persons in India: […]
Today’s innovation becomes the norm for tomorrow. This can be rightly said about the social media’s role in election campaigning in India. During the 2014 Lok Sabha elections, political parties were exploring this medium for their campaign to influence ‘online’ voters through the virtual mass media. However, by the time for Lok Sabha 2019 election […]